Take a moment and think about the above quote for just a second. You may have heard it before, but when you actually stop and think it’s a scary thought. What would you do if you knew you could not fail? It may take a second, but I think most of us could begin to spatter off hundreds of things we’d do. Then reality hits us and we crawl back into our hole of security and do the things that are comfortable and will take us on the straight and narrow path. I’m personally still on my New Years Resolution kick of starting fresh this year, which is longer than normal; I’ll admit the excitement of the New Year usually has fallen off at this point. I’d like to blame or maybe in better words thank this quote for pushing me forward not only in my personal life but in the moves I hope to make as a professional this year. I don’t think I’m the only one out there scared of failure, I mean who isn’t? No one wants it thrown back in their face that they tried something and weren’t successful. But we’ve all heard it before if you don’t fail you’ll never succeed. There’s so much truth in that statement.
From a marketing stand point I believe that at there are times where marketing feels like a black whole, anyone else agree? Yeah we know we need to establish a target market and do research on who we are trying to communicate to, but then all the factors start rolling in. How should I target them? Through mail? Email? TV? The list could go on. But the biggest question is where do I even start? One business idol of mine is Howard Shultz, the president and CEO of Starbucks. Although it may seem crazy that you probably could find a Starbuck’s on every corner of your city, it didn’t just happen over night. I feel Howard Shultz must have had the quote from the beginning of this entry hanging somewhere in his office when he decided to take on Starbuck’s. Today there are over 15,000 stores in 50 countries. How’d he do it? He stuck to his mission to “inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time”. Basically he stuck to his vision, of knowing that he was pushing forward into the unknown, went out on a limb and didn’t look back. Read on about Starbuck’s.
This year I’ll push my limits and do things that aren’t comfortable, I may fail, but I’ll push myself, my marketing, and hopefully our company into a direction that is better for all who are involved. Will you do the same? Maybe you’ve been thinking about doing an email campaign to your customers, but with all the uncertainty you’ve shied away from trying something new. Or maybe you’ve been stuck doing the same old thing year after year. Even if you’re trying small things, it’s still moving in a direction of fear and how you can conquer the unknown. At CAS, we can help you conquer some of those unknowns of the marketing world. Try us out for that email campaign that you have wanted to try. Or maybe you’re customer database is lacking the information you need. We can help you fill in the missing pieces. Hop on over to our website to see how else we might be able to help!
Whatever it may be or whatever you decide to do this year, think: “What would you do if you knew you could not fail?”